Target-owned brand Cloud Island is expanding from nursery décor and layette to include toiletries, wipes and other products for bringing up baby. “With all of Target’s new brands, we think about ways to expand upon the original idea,” said Mark Tritton, executive vice president and chief merchandising officer, Target. “As we talked about Cloud Island, the essentials category was always there. The idea was around better-for-you, dependable, affordable and accessible products that are good for ...